Hobbs+Black Architects

I play a pivotal role in transforming creative ideas into tangible outcomes through design and marketing efforts. My work spans event design, social media management, email marketing, and crafting a wide range of promotional materials, all contributing to the firm’s brand visibility and success. Below is a snapshot of the work I’ve proudly contributed to.

Digital Marketing & Website Design

I lead Hobbs+Black’s digital presence, including redesigning and the company website using Squarespace. The new website focuses on clear messaging, an intuitive user experience and a look that aligns with new brand standards.

  • Manage email campaigns and social media platforms to increase followers and engagement by over 30%.

  • Create content for blogs, social media, and press releases.

Branding

I led the creation of a comprehensive brand book, collaborating with leadership to redefine the company’s mission, values, and visual identity. This initiative was built on months of research and competitive analysis to ensure a cohesive and impactful brand.

  • Developed and documented brand guidelines, including typography, color palette, and tone of voice.

  • Updated all marketing materials and templates to align with the new brand standards.

  • Provided training and resources to staff to maintain brand consistency across all communications.

Business Development & Proposal Design

I design and maintain templates that streamline the creation of proposals, reports, and presentations, supporting consistent branding and efficient business development.

  • Develop infographics and visual aids for client presentations.

  • Collaborate with stakeholders to strategize proposals and interview materials.

Photography & Visual Storytelling

I oversee photography efforts to maintain consistency and support Hobbs+Black’s brand narrative.

  • Develop shot lists and provide on-site creative direction.

  • Edit and manage photography for proposals and marketing use.

Awards & Copywriting

I craft award submissions, press releases, copy for editorials, and promotional copy to highlight Hobbs+Black’s achievements.

  • Write content that emphasizes the firm’s projects and expertise.

  • Contribute to industry recognition and visibility.